Google beats Microsoft to acquire the new .docs gTLD extension

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Domain News: Google has proven once again to be a giant competitor as they reportedly beat their rival, Microsoft, to acquire the new .docs gTLD extension from ICANN, the Internet Corporation for Assigned Numbers and Names — responsible for maintaining the Internet’s Domain Name System.

Google vs Microsoft
Google beats Microsoft to acquire the new .docs gTLD extension

We gathered from a recent report on DomainIncite that Google and Microsoft seem to have settled their contention set for the .docs new gTLD, with Google emerging the victor. Microsoft is said to have finally withdrawn its application with ICANN for .docs gTLD this week.

Kevin Murphy of DomainIncite said it’s not clear how the deal was made, but Google is known to have participated in private auctions for other strings. Google Docs is Google’s office document service.

Microsoft also has a Docs service, which is a collaboration with Facebook at Docs.com, but it seems to have been in beta since April 2010, according to DomainIncite.

Corporations and Organizations reportedly paid $185,000 to have their proposed new generic top-level domains (gTLDs) evaluated. Once approved, they will be charged $25,000 annually as a gTLD registry and $0.25 per transaction — if there are over 50,000 transactions (only if the gTLD operator sold domain names within that gTLD).

Companies such as Google can keep approved gTLDs for their own exclusive corporate use; but the search giant is now finally venturing into the global booming domain market.

Google plans to become the registry for these (mostly generic) new top level domain extensions: .ADS, .DAD, .BOO, .DAD, .DAY, .EAT, .ESQ, .FLY, .FOO, .HERE, .HOW, .ING, .MEME, .MOV, .NEW, .PROF, .RSVP, .SOY, .ZIP, .みんな (“mee-n-nuh” in English) means “everyone” in Japanese ; IGWE Domain Holdings (IDH) reports.

The IDH team will be writing more about Google’s new domain venture in gTLDs.


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