The world wide web (internet technology) is changing from dot-com (.COM) to dot-brand (.BRAND), and several dot-generic words like: .Name, .CLUB, .Link, .Social, and so forth. Check out the following infographics by Melbourne IT Digital Brand on how the web is changing from traditional dot-com (.COM) to dot-brand (.BRAND) and creating an opportunity for the next big “dot-thing”.
In a study by Melbourne IT Digital Brand published about 3 years ago, they found ninety-two per cent of about 150 organizations who expressed interest in applying for a new Top Level Domain (TLD) extension, indicated their preferred choice would be their core brand name, or a ‘.brand’. (For example: Canon has publicly stated they will apply for ‘.canon’). A further 11% indicated they were interested in applying for a generic term as a TLD (example generic names could be .bank, .hotel and so on).
“ICANN has opened the Internet’s addressing system to the limitless possibilities of the human imagination. No one can predict where this historic decision will take us,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.
“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for creativity and inspiration, and for the next big dot-thing.”
Applications for new gTLDs were reportedly accepted by ICANN from January 12, 2012 to April 12, 2012. However, a significant amount of this new top level domain extensions are just being released this 2014 year, and more in near years to come.